We are in the midst of an era where customer experience and relevant content is more important than ever. Businesses from one-man-shops to multi-million dollar corporations can experience some form of success with a company blog. From generating buzz for your brand to driving more web traffic, the impact of business blog is undeniable.
But make no mistake on the title of this blog post. We’re some of the biggest advocators of business blogging on the planet, and the list of benefits for a company blog is a mile long.
So, why in the world would a business blogging company say no to starting a business blog?
Let’s get to it.
1. You Aren’t Concerned With Your Search Engine Rank
One of the many reasons to start a business blog is due to blogging’s ranking benefits. There’s more competition than ever before in the world of search engine ranking, and business owners must be open to new methods of getting your website in front of your customers.
An old method that was commonly used to gain traction with Google was keyword stuffing. Several years ago, you could simply post up a website with as many keywords as possible and reap great benefits. Over optimizing your website with your target keywords would quickly get your website to the top, and ultimately attract more customers.
Search engine optimization has come a long way since the keyword stuffing days. Today, it’s clear that one method consistently works for helping your website’s search rank, and that consists of publishing content that is relevant, helpful, and engaging.
Blogging is one of the top outlets for publishing content that triggers the search engines while engaging your readers. In time, businesses that blog on a regular basis are rewarded with better search rankings. Using your blog to rank better on Google is a slow and steady process, but the proof is in the pudding: business blogging will help get your website found within the search engines.
If you aren’t concerned about your website’s search engine rank, you shouldn’t start a business blog. It will only help your rankings get better.
2. You Have Zero Interest in Sharing Great Social Content
The number of small businesses that are using social media is continuing to climb. It’s great to see social media acceptance amongst small business owners, but several problems still remain.
First, few small business owners fully understand the power of social media platforms and how to use them. Facebook and Twitter accounts are used as promotional pedestals that are only updated to announce a new sale or promotion. Otherwise, small business social accounts will likely sit with few posts that intrigue customers or spark engagement.
The second problem is lack of solid content for small businesses to share. Even if small business owners have the desire to share a few good articles, they aren’t sure where to start with find engaging content that their audience will care about.
A business blog that provides helpful, relevant, and timely information is the perfect way to bridge the gap of stale social profiles and missing key content. You shouldn’t start a business blog if you don’t care to update your audience with industry updates, company news, and helpful how-tos. It will only give your customers blog posts that they will enjoy and want to share with their friends.
3. You Don’t Want to Build Awareness of Your Business
If you build it, they will come—right?
Surely you didn’t open the doors to your business with expectations of customers pounding down your door on day one. Even the excitement of a startup dies down after a while, and many businesses resort to marketing in order to keep their business alive.
Building awareness of your business is one of the keys to keeping your company afloat.
There are several approaches to generating buzz around your company name, but what better way to build a brand than with your own voice?
A business blog can help you establish your name and credibility with your target market. The best part about it is that the awareness building elements of blogging is virtually endless. As long as you continue blogging with content that is relevant and valuable, your blog will continuously build credibility and awareness of your company name.
Besides, who will talk about you if even you aren’t talking about you?
You shouldn’t start a business blog if you want to build a great brand and create awareness of your name. It will only push your company to the top and help potential customers learn about your products and services.
4. You Don’t Care For Cost Effective Marketing
Business blogging is by far one of the most cost effective forms of marketing that exists today. This isn’t to say that the value of business blogging is cheap—in reality, you get what you pay for when you hire a writer for your company blog.
However, striking the balance between cost and content that converts is key for your ROI.
You can spend thousands of dollars on TV ads or billboards, but barely see a cent on return because you didn’t strike the right notes with your customers. And to make matters worse, your TV and billboard campaigns are both short-lived and expensive.
Business blogging is cost effective because it’s a long-term marketing method that can be tweaked and repurposed at a moment’s notice. It’s easy to change directions with your business blog, add extra content on a whim, and turbo-charge your customer reach with social media, video, and more.
Your business blog is virtually a living piece of marketing collateral, and it continuously drives business long after you hit the publish button.
You shouldn’t start a business blog if you like to spend big bucks unnecessarily on your marketing. Business blogging will only help keep cash in your wallet while maximizing your reach for new customers.
We went a bit tongue-in-cheek on this one, but did so to make a point: there aren’t any good reasons to scrap the idea of starting a company blog. Each keystroke gets you closer to more traffic, more brand recognition, and brand new customers.
What are you waiting for?
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